SC Group of companies have signed a Memorandum of Understanding (MOU) for academic cooperation with Prince of Songkla University, Surat Thani Campus. The agreement was signed by Associate Professor Suchada Thipmontree, Vice President of Surat Thani Campus. The collaboration aims to improve the quality of higher education students, focusing on curriculum development and teaching management in fields of expertise for both parties. The goal is to produce graduates who meet the required learning outcomes. The cooperation also involves enterprises and departments in developing curricula that align with organizational needs, providing students with practical work opportunities during their studies. This allows students to integrate classroom learning with real-world work experiences under the guidance of experienced professionals, learn about organizational culture, and understand systems that cannot be taught in the classroom. As a result, students develop their skills and capabilities to meet labor market demands and are ready for employment upon graduation.